U.S. Open Government Initiative
Reimagining civic engagement for a new generation
The Challenge
The U.S. Open Government team needed to understand how to make government data and services more accessible to everyday citizens—not just policy experts.
Our Approach
- Discovery sprint with 15+ user interviews across demographics
- Rapid concepting workshop to explore multiple engagement models
- Prototyped 3 concepts for mobile-first civic participation
The Outcome
Validated a simplified engagement model that tested 3x better with non-expert users. Gave leadership the confidence to pivot strategy before investing in full platform build.