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Selected Work

Transforming complex systems into usable, trusted platforms.

U.S. Open Government Website Migration & Redesign

Modernized a federal transparency platform to increase engagement, reduce bounce, and improve trust.

DiscoveryContent StrategyIAAccessibilityAnalytics2022–2023 (10 months)

The Challenge

Legacy content was disorganized and hard to navigate. The site lacked clear transparency dashboards and had accessibility/usability gaps, which lowered trust and engagement.

Before & After

Legacy Platform - Before

Legacy Platform

  • Disorganized navigation
  • Poor accessibility compliance
Modern Experience - After

Modern Experience

  • Streamlined interface with clear engagement pathways
  • Accessible, at-a-glance dashboards

Impact Metrics

+16%
engagement increase
33%
bounce rate reduction
85%
dashboard engagement

GSA Careers Page Content Strategy & Design

Redesigned federal recruiting homepage to clarify opportunities and improve application completion rates.

Content StrategyContent DesignIAAnalytics2022 (6 weeks)

The Challenge

Careers page had unclear job categories, poor discoverability of positions, and low application rates. Hiring teams couldn't find qualified candidates efficiently.

Before & After

Original Careers Page - Before

Original Careers Page

  • Unclear job categories
  • Low application rates
Optimized Page - After

Optimized Page

  • Clear role descriptions with filters
  • Improved application flow

Impact Metrics

+37%
application submissions
24%
increase in qualified hires
3.2 min
avg. time to apply

AbilityOne Employee Portal Redesign

Rebuilt employee discovery and job matching workflow for improved accessibility and higher placement rates.

DiscoveryContent DesignAccessibilityUser Testing2023 (8 weeks)

The Challenge

Portal had confusing navigation and inaccessible forms, making it difficult for job seekers to find opportunities. High bounce rate and low placement success.

Before & After

Original Portal - Before

Original Portal

  • Complex form flows
  • Accessibility barriers
Streamlined Experience - After

Streamlined Experience

  • Simplified job matching workflow
  • WCAG 2.1 AA compliant

Impact Metrics

+28%
user engagement
42%
form completion rate
WCAG 2.1 AA
compliance achieved

Our Process

A repeatable approach to move from challenge to validated solution.

1

Discovery

Research, interviews, and problem framing to understand user needs and business goals.

2

Concepting

Rapid ideation and sketching of multiple solutions, tested early with real users.

3

Prototyping

Building interactive prototypes to validate concepts and refine the solution.

4

Launch/Optimize

Deployment with ongoing analytics and iteration based on real-world performance.

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