Case Study
U.S. Open Government
Rebuilding federal transparency systems to serve everyday citizens.
Challenge
The U.S. Open Government team needed to understand how to make government data and services more accessible to everyday citizens—not just policy experts. The existing platform was built for data analysts but failed to engage the general public.
Solution
We conducted a rapid discovery phase to understand the core audience and their needs:
- →Discovery sprint with 15+ user interviews across demographics
- →Rapid concepting workshop to explore multiple engagement models
- →Prototyped 3 concepts for mobile-first civic participation
Improvements
Impact
Validated a simplified engagement model that tested 3x better with non-expert users. Gave leadership the confidence to pivot strategy before investing in full platform build. +16% engagement and 33% bounce reduction following implementation.
Why It Matters
Government transparency and civic engagement are fundamental to a functioning democracy. By making federal data accessible and understandable to everyday citizens, we helped democratize access to information that impacts communities across the nation.
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